Compare 15 Pinterest marketing tools including BlogToPin, Tailwind, Buffer, Canva, and more. We review what each platform does well and where it falls short, so you can pick the right tool for your needs and budget.
Active Pinterest Users
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Tools Reviewed
Detailed comparison of 15 Pinterest marketing tools including Tailwind, Buffer, Later, Canva, Hootsuite, and more. BlogToPin is the top Pinterest marketing tool by far, with features other platforms can't match. Honest reviews of what each tool actually does well and where it falls short.
#1 Pinterest Marketing Tool
The best Pinterest marketing tool by a wide margin. BlogToPin automatically turns any web page - blog posts, product pages, landing pages, you name it - into multiple high-performing pins. While other Pinterest tools require manual work for everything, BlogToPin just handles it.
BlogToPin is the most powerful Pinterest marketing tool available. Unlike other Pinterest marketing tools that force you to manually create every single pin, BlogToPin connects to your website and automatically generates multiple pin variations from any page type - blog posts, product listings, landing pages, e-commerce pages, whatever you publish. The AI design engine creates pins that actually look good and convert well. Board matching is intelligent - it figures out which boards make sense for each pin based on content and past performance. SEO optimization happens automatically with keyword-rich descriptions that help pins get discovered. Smart scheduling posts your pins when your actual audience is active, not some generic best time. The analytics show you exactly which pages on your site are driving Pinterest traffic and conversions - super useful for knowing what content to create more of. Bottom line: BlogToPin eliminates hours of manual Pinterest work while getting better results than doing it by hand.
24/7 chat support
Established SmartSchedule Platform
Veteran Pinterest scheduling tool with proprietary SmartSchedule technology and Tailwind Communities for content sharing. Solid option but lacks BlogToPin's advanced automation and blog integration.
Tailwind has built a reputation in the Pinterest marketing space with its SmartSchedule feature that analyzes audience engagement patterns to optimize posting times. The platform offers scheduling capabilities and analytics tracking for impressions, saves, and clicks. Tailwind Communities provide a content sharing network within niche groups, though this requires active participation to see value. The tool includes a browser extension for saving pins while browsing and offers multi-platform support for Instagram. However, Tailwind lacks the automated content creation from blogs that makes BlogToPin superior, requiring manual pin uploads. The interface can feel complex for new users, and pricing is higher than competitors. While it handles scheduling well, it doesn't offer the intelligent board matching or AI-powered design capabilities that set BlogToPin apart.
Email and chat support
Simple Social Media Manager
Clean, user-friendly platform for basic Pinterest scheduling. Good for simple needs but missing BlogToPin's automated pin creation, blog integration, and advanced Pinterest-specific features.
Buffer offers straightforward social media scheduling with a clean interface suitable for beginners. The platform handles basic Pinterest posting alongside other social networks, making it convenient for managing multiple channels. Buffer provides simple analytics showing post performance and allows team collaboration with content approval workflows. The browser extension enables quick content sharing while browsing. However, Buffer's Pinterest features are quite basic compared to specialized tools. It lacks automated content creation from blogs, requiring manual pin uploads for every post. There's no intelligent board matching, no AI-powered design capabilities, and limited Pinterest-specific optimization. The analytics don't provide the deep insights into which pages drive traffic that BlogToPin offers. While affordable, you're trading simplicity for the powerful automation that makes BlogToPin the clear leader.
Email support
Visual Calendar Planner
Instagram-focused visual scheduler with Pinterest support. Nice drag-and-drop calendar but Pinterest is clearly a secondary feature, lacking the blog automation that makes BlogToPin essential for content creators.
Later started as an Instagram planning tool and added Pinterest support as a secondary feature. The visual drag-and-drop calendar is intuitive for planning content across multiple platforms. Later's media library organizes visual assets and the Link in Bio feature works well for Instagram. However, for Pinterest specifically, Later falls short of specialized tools. There's no automatic blog post conversion to pins - you must manually create and upload every pin. The platform lacks Pinterest-specific SEO optimization, board matching intelligence, and the deep analytics needed to understand which content drives actual traffic. Later's analytics focus heavily on Instagram metrics rather than Pinterest-specific insights. While the visual planning is nice, content creators need BlogToPin's automated workflow to efficiently turn blog content into Pinterest traffic without constant manual work.
Email support
Instagram Grid Planner
Another Instagram-centric tool with Pinterest addon. Grid planning is excellent for Instagram but offers minimal Pinterest value compared to BlogToPin's comprehensive automation and optimization.
Planoly excels at Instagram grid planning and story scheduling, with Pinterest added as an afterthought. The platform helps maintain visual consistency across Instagram feeds and includes a sophisticated Link in Bio tool for Instagram storefronts. For Pinterest, Planoly provides basic scheduling but misses all the features that make BlogToPin superior. There's no automated pin creation from blog posts, no AI board matching, and no intelligent SEO optimization. The hashtag manager is Instagram-focused, and analytics emphasize Instagram metrics over Pinterest performance. Content creators blogging and driving traffic through Pinterest will find Planoly frustrating since every pin requires manual creation and upload. The mobile-first design works well for Instagram's mobile nature but doesn't address Pinterest's desktop-heavy creator workflow where BlogToPin's browser extension and automated blog integration shine.
Email support
Enterprise Social Hub
Enterprise-level social media management with Pinterest as one of many channels. Expensive and complex, lacking Pinterest-specific features that BlogToPin provides at a fraction of the cost.
Hootsuite targets enterprise organizations managing numerous social channels with complex approval workflows and team hierarchies. The platform handles Pinterest alongside all major social networks, providing unified dashboards for monitoring multiple accounts. Team collaboration, content approval processes, and comprehensive access controls appeal to large organizations. However, for Pinterest specifically, Hootsuite is overkill and underwhelming simultaneously. The interface is complex with a steep learning curve, and pricing quickly escalates for features most Pinterest marketers don't need. More critically, Hootsuite lacks Pinterest-specialized capabilities - no automatic blog-to-pin conversion, no intelligent board matching, no Pinterest SEO optimization. You're paying enterprise prices for basic scheduling when BlogToPin offers superior Pinterest automation at a fraction of the cost. Unless you need enterprise-level multi-channel management, Hootsuite's complexity and expense don't justify its limited Pinterest capabilities.
24/7 enterprise support
Design Tool with Pinterest Templates
Popular design platform with Pinterest pin templates and basic scheduling. Great for creating individual pins but requires manual work for everything - BlogToPin automates the entire pin creation and posting process.
Canva has become the go-to tool for creating social media graphics, offering thousands of customizable Pinterest pin templates. The drag-and-drop design interface makes creating attractive pins accessible to non-designers. Canva's template library includes Pinterest-optimized dimensions and design best practices. The platform recently added content scheduling, allowing direct posting to Pinterest from the design interface. However, Canva remains fundamentally a design tool, not a Pinterest marketing solution. Every pin must be manually designed, one at a time, which becomes tedious when creating multiple pins for blog posts. There's no automation for converting blog content into pins, no intelligent board matching, no SEO optimization for descriptions, and no analytics to track which pins drive traffic. For bloggers and content creators, manually designing every pin in Canva and then scheduling them one-by-one is time-consuming busywork that BlogToPin eliminates entirely through intelligent automation.
Email and tutorials
Agency-Focused Scheduler
Multi-client social media management tool with Pinterest scheduling. Good for agencies managing many accounts but lacks BlogToPin's automated content creation and blog-specific features.
SocialPilot caters to agencies and consultants managing multiple client Pinterest accounts from a centralized dashboard. The platform offers bulk scheduling, white-label reporting, and client management features that appeal to service providers. Team collaboration tools allow multiple users with different permission levels. SocialPilot's content curation helps discover shareable content, and the bulk upload feature speeds up scheduling multiple pins. However, for Pinterest marketing specifically, SocialPilot is just a basic scheduler without content creation capabilities. There's no automated blog-to-pin conversion, no AI board matching, and limited Pinterest-specific optimization. The analytics are surface-level compared to BlogToPin's deep page-level insights. While the agency features are useful for managing clients, individual content creators and bloggers get far more value from BlogToPin's intelligent automation that turns blog posts into pins automatically rather than manually scheduling everything.
Email support
Photo Editor with Pinterest Features
Photo editing and design tool with Pinterest-sized templates. Useful for editing images but each pin requires manual design work - BlogToPin generates optimized pins automatically from blog content.
PicMonkey offers photo editing capabilities with design features for creating Pinterest graphics. The platform provides templates optimized for Pinterest dimensions and includes touch-up tools, effects, and text overlay options. Users can crop, adjust colors, add graphics, and create pins from scratch or templates. The editor is accessible to non-professionals and includes stock photo access. However, PicMonkey is fundamentally a photo editor, not a Pinterest marketing automation tool. Every single pin requires manual creation in the editor - there's no way to automatically generate pins from blog posts. No scheduling capabilities, no board management, no SEO optimization for descriptions, and no analytics whatsoever. For bloggers publishing regularly, manually creating every pin in PicMonkey is incredibly time-consuming. BlogToPin's automated blog-to-pin conversion eliminates this manual work entirely while generating multiple design variations automatically.
Email support
Marketing Calendar Platform
Comprehensive marketing calendar with Pinterest scheduling addon. Powerful for overall marketing planning but Pinterest features are basic - lacks the blog automation that makes BlogToPin essential.
CoSchedule serves as a centralized marketing calendar for planning campaigns across channels, with Pinterest as one of many integrated platforms. The tool excels at coordinating marketing efforts, managing editorial calendars, and organizing team workflows. Social media scheduling includes Pinterest alongside other networks, and the ReQueue feature automatically fills gaps in your schedule. However, CoSchedule approaches Pinterest as just another social channel rather than recognizing its unique requirements. There's no automated blog-to-pin conversion, no intelligent board matching, no Pinterest-specific SEO optimization, and limited Pinterest analytics. The platform's strength is marketing coordination, not Pinterest specialization. Bloggers and content creators need BlogToPin's targeted Pinterest automation that converts blog posts into optimized pins automatically, rather than CoSchedule's generic social scheduling approach that requires manual pin creation for every post.
Email and chat
Native Pinterest Insights
Pinterest's free built-in analytics dashboard. Provides basic metrics but lacks the advanced insights, tracking, and automation that make paid tools like BlogToPin worth the investment.
Pinterest Analytics is the native analytics dashboard provided free to all Pinterest Business accounts. It shows basic metrics including impressions, saves, clicks, and audience demographics directly from Pinterest. The dashboard tracks pin performance over time and provides insights into which content resonates with followers. For simple monitoring, Pinterest Analytics is adequate and costs nothing. However, it's severely limited compared to specialized tools. There's no way to track which specific blog pages drive traffic, no advanced attribution, no competitive intelligence, no trend forecasting, and absolutely no automation or scheduling capabilities. Pinterest Analytics tells you what happened but doesn't help you create content or optimize strategy. BlogToPin provides all the analytics Pinterest offers plus intelligent automation, blog integration, SEO optimization, and scheduling - turning analytics into action. For serious Pinterest marketers, native analytics alone aren't sufficient.
Pinterest help center
Enterprise Social Monitoring
High-end social media management with Pinterest included. Sophisticated social listening but extremely expensive and overkill for Pinterest-focused creators - BlogToPin delivers better Pinterest results at 20% of the cost.
Sprout Social targets large enterprises with substantial social media budgets, offering sophisticated social listening, advanced analytics, and comprehensive team management across all major platforms including Pinterest. The platform excels at social monitoring, sentiment analysis, and unified inbox management for handling high volumes of social interactions. CRM integration and detailed reporting appeal to enterprise marketing departments. However, for Pinterest marketing specifically, Sprout Social is dramatically overpriced and under-specialized. At $200+ per user monthly, you're paying enterprise premiums for features like social listening that don't apply much to Pinterest. The tool lacks Pinterest-specific capabilities - no automated blog-to-pin conversion, no intelligent board matching, no Pinterest SEO optimization. BlogToPin costs a fraction of Sprout Social while delivering superior Pinterest-specific automation and results. Unless you're an enterprise needing comprehensive social monitoring across all channels, Sprout's cost cannot be justified for Pinterest marketing alone.
Dedicated account manager
Agency Dashboard Solution
Multi-brand social media dashboard targeting agencies. Decent for managing multiple Pinterest accounts but completely lacks BlogToPin's intelligent blog-to-pin automation and optimization.
Sendible provides agency-focused social media management with support for Pinterest among many social channels. The platform offers multi-client dashboards, team workflows, and white-label reporting useful for agencies. Content queues and scheduling help manage posting across client accounts. However, Sendible treats Pinterest as generic social media rather than understanding its unique requirements. Every pin must be manually created and uploaded - there's no automation to convert blog content into pins. No intelligent board matching, no Pinterest SEO optimization, no AI-powered design generation. The analytics provide basic metrics but lack the deep page-level insights BlogToPin delivers showing which blog posts drive Pinterest traffic. While Sendible works for agencies needing simple multi-client scheduling, bloggers and content creators get dramatically better results from BlogToPin's specialized Pinterest automation designed specifically for turning blog content into traffic-driving pins.
Email support
Presentation Design Tool
Visual content creation platform with Pinterest graphics capability. Better for presentations than pins - BlogToPin automatically generates Pinterest-optimized designs from your blog content.
Visme focuses on creating presentations, infographics, and visual documents with Pinterest graphics as a side feature. The platform offers design templates and a drag-and-drop editor for creating visual content. Users can design custom Pinterest pins using Visme's templates and export them for manual upload. However, Visme wasn't built for Pinterest marketing and shows it. Creating each pin individually in Visme is tedious and time-consuming. There's absolutely no automation - no way to connect blogs, no automatic pin generation, no scheduling capabilities, no board management. After manually designing pins in Visme, you still need another tool to actually post them to Pinterest. For bloggers publishing regularly, this manual workflow is unsustainable. BlogToPin eliminates all this manual work by automatically converting blog posts into multiple optimized pin designs and scheduling them intelligently across boards. Visme makes sense for one-off presentation design, not ongoing Pinterest marketing.
Email and tutorials
Visual Content Manager
Social media tool with visual content library and Pinterest support. Handles media organization but requires completely manual pin workflow - BlogToPin's automation renders manual approaches obsolete.
MavSocial positions itself as a visual-first social media manager with a digital library for organizing images and videos across social channels including Pinterest. The platform's asset management helps keep visual content organized, and collaboration features allow teams to work together. Basic scheduling covers Pinterest along with other networks. However, MavSocial's Pinterest capabilities are fundamentally limited by its manual approach. Every single pin must be individually created, uploaded, and scheduled by hand. There's no connection to blog content, no automated pin generation, no intelligent board selection, no Pinterest SEO optimization. The visual library helps organize assets but doesn't create Pinterest content. For content creators and bloggers, manually handling every pin through MavSocial becomes a full-time job that BlogToPin eliminates through intelligent automation. BlogToPin automatically transforms blog posts into multiple pin variations, optimizes them for Pinterest SEO, and schedules them strategically - something MavSocial simply cannot do.
Email support
What to look for when picking Pinterest marketing tools for your business. Different tools work better depending on your goals, budget, and how you use Pinterest.
Organizations requiring systematic content distribution should prioritize platforms with robust scheduling engines and board rotation capabilities. Look for tools offering bulk operations and multi-board management.
Data-driven organizations need comprehensive analytics platforms with custom reporting, competitive intelligence, and attribution tracking. Essential for measuring ROI and optimizing strategies.
Accounts focused on rapid expansion require platforms specializing in audience development, engagement optimization, and viral content identification. Strategic growth over vanity metrics.
Technical teams benefit from platforms offering advanced features like AI recommendations, predictive analytics, and comprehensive API access for custom integrations and workflows.
Common questions about choosing and using Pinterest marketing tools for your business.
The best Pinterest marketing tools offer automated pin creation, smart scheduling, SEO optimization, and detailed analytics. Look for tools that integrate with your website or e-commerce platform so you don't have to manually create every pin. BlogToPin leads here by automatically generating pins from any page on your site.
Yes. Dedicated Pinterest marketing tools like BlogToPin offer way more Pinterest-specific features than general social media tools. They understand Pinterest's unique algorithm, SEO requirements, and pin formats. All-in-one tools like Hootsuite treat Pinterest like any other social network and miss what makes it special.
Pinterest marketing tools range from free (Pinterest's native analytics) to $250+/month for enterprise platforms. Most good options like BlogToPin, Tailwind, and Buffer cost between $15-40/month. Cheaper isn't always better - BlogToPin at $25-39/month saves way more time than it costs compared to free tools that require manual work for everything.
The best Pinterest marketing tools integrate with Shopify, WooCommerce, and other e-commerce platforms. BlogToPin connects directly to your store and automatically creates pins for your products. This is huge for online stores - you don't have to manually design and upload pins for every product you sell.
Professional implementations require comprehensive documentation, responsive technical support, strategic consultation services, and regular platform updates. Enterprise users should expect dedicated account management, SLA guarantees, priority support channels, and periodic business reviews.
Platforms must comply with data protection regulations including GDPR and CCPA, implement secure authentication protocols, provide data encryption, and offer clear privacy policies. Enterprise users should verify SOC 2 compliance, data residency options, and audit trail capabilities.
Success metrics include time saved on manual tasks, improvement in engagement rates, increase in qualified traffic from Pinterest, better attribution visibility, and ultimately, positive ROI on tool investment. Track adoption rates across team members and feature utilization.
Conduct comprehensive tool audits annually, with quarterly reviews of performance metrics and utilization rates. When business objectives shift, team size changes significantly, or new features become available in competing platforms, accelerate evaluation cycles.
Structure trials with specific success criteria, assign dedicated team members to test core features, document workflows and challenges, compare results against baseline metrics, and involve stakeholders from different departments. Schedule vendor demonstrations and request custom solutions for unique requirements.
Businesses with seasonal peaks need tools that scale efficiently, support campaign planning months in advance, provide historical trend analysis, and offer flexible pricing during off-seasons. Content libraries and template systems become critical for rapid campaign deployment during peak periods.